Mature audience

Today's teengers are not exactly eager to read old Jane Austen's romances, and probably don't care much for movies based on them. At least I did not see any teenagers at the cinema this afternoon, quite the contrary, I saw many people way into retirement age, some accompanied by their children or spouses. Different audience, different maturity, people who chose to go to the movies for old fashioned clean entertainment and, why not, emotions.

Too bad the mature audience was served with "Brokeback Mountain" trailer featuring gay cowboys and the next one with Jennifer Anniston's opening line "wanna fuck in the bathroom?". Too bad the movie staff didn't have sense and sensibility (please note clever use of Austen's romance title showing off how erudite I am) to be there helping the older ones to their seats, not everyone can read small numbers in dim light you know...

Anyway, it was refreshing to see the prejudiced Mr. Darcy and the proud Miss Elizabeth (or is it proud Darcy and prejudiced Elizabeth, or both?) in the countryside, bound by the rules of propriety and their own stubborness. So much tension, and not even one kiss. Not one act of violence and the only nudes were distant ceiling frescoes and ice cold marble sculptures.

The movie has been out for a few weeks already, the theather was almost full on Sunday afternoon, which means that, thankfully, not only explosions and sex sell. Plus your mature audiences usually have some cash to spend, if they like a movie, they may not spend it on stupid merchandise, but they are prospective legal DVD buyers as most of them wouldn't even know how or where from to download pirated movies in the first place.